Findability: gebruik oude zoektermen i.p.v. nieuwe

Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won’t find your site.

“Speak the user’s language” has been a primary usability guideline for more than 20 years. The fact that the Web is a linguistic environment further increases the importance of using the right vocabulary.

Lees meer op de pagina van Jacob Nielsen
http://www.useit.com/alertbox/search-keywords.html

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